Selling a home in Dubuque is more than putting a sign out front saying home for sale by owner. That might work if someone happens to drive by that is in the market to buy, is in your price range, and hoping to relocate in your neighborhood. People seldom drive around anymore looking for a home. Instead they do most of their searching from the comfort of their home.
Buyers Search Online
The internet has changed the way people search for homes. According to one recent report, 45% of home buyers begin their search online. And 90% use the internet at some point in their search.
One of the main reasons for the increase in online usage is that there are so many advantages to looking online. Especially compared to a newspaper ad that has a photo of the home’s exterior and a few lines of description about the home. They can scroll through numerous color images of a home and have a detailed description of it. According to Realtor.com, of those that used the internet 89% found photos and 85% found detailed information for sale to be very useful.
When they search on homes, one of the first places they go to is Google to find home listings. The majority of these searches won’t go past the first page. This means that you want your home listed in online tools such as Realtor.com and Zillow. You also want to know that if you do go with a real estate agency, that their site is also on the first page of Google and Bing for Dubuque real estate. This ensures you’re getting the most maximum exposure for your home.
Mobile phones have also impacted how people search for homes. Now they search for homes while they are out going to open houses, looking for real estate listings close to their current location. They can also look up online to see its cost and what the interior looks like. They could fall in love with your home even before they’ve stepped out of their car.
They Still Look To Realtors For Help Searching
Despite the rise in online usage, having a Realtor is still critical to the buying process. Based on a survey by Realtor.com, 17% of home buyers contacted a Realtor even before they started searching. And 88% of new home buyers purchased their home through a Realtor, with the main reason that they could rely on them to find the right home.
One benefit to using a Realtor is that they can let other Realtors know about your listings the minute it comes on the market. By the time the morning newspaper has come out you might have had 3 showings already.
Yet, its more than just helping with finding a home that people look to Realtors. It’s to help them through the process, from negotiating price to navigating all the paperwork involved.
Finally, they can help with Open Houses, which is still crucial for getting potential buyers into a home.
People Still Rely on The Newspaper, But Not As Much
The importance of print media has dropped over the years. According to Propertiesonly.com only 20% of buyers used the newspaper to look for a home in 2015, down from 48% just seven years ago. While these numbers are down from what they were in the past, they still represent a good number of buyers. Having your home listed in the newspaper still has its benefits, particularly in a community the size of Dubuque.
If you’re looking to sell a home in the Dubuque area, then consider American Realty. We use a number of sources from online advertising to print ads to get your property exposure. Contact our office today to speak with one of our experienced Realtors.